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The Seven Steps to Nirvana: Strategic Insights into eBusiness Transformation: Strategic Insight into Ebusiness Transformation

by Mohan Sawhney,Jeff Zabin

ISBN 13: 9780071375221

Format: Hardcover (256 pages)
Publisher: McGraw-Hill Education
Published: 16 Jun 2001

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Precision Marketing: The New Rules for Attracting, Retaining and Leveraging Profitable Customers

by Jeff Zabin, Gresh Brebach, Philip Kotler

ISBN 13: 9780471467618

Format: Illustrated (274 pages)
Publisher: John Wiley & Sons
Published: 27 Jan 2004

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